Nielsen claims 64% of marketers expect video to play a dominate role in their future strategies. It’s not difficult to see why. Video is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video is effective. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Little wonder then that Axonn Research found seven in ten people view brands in a more positive light after watching engaging video content about those brands.