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2008: Quad City International Airport'?s Second Best Year on Record
- 5 Record Breaking Months
- Over 950,000+ Passengers
- Estimated 2.8+ Million Annual Visitors
2008
started strong, with the first four months of the year enjoying record
breaking numbers. Despite the recession and snow storms grounding
flights, 2008 also ended with a record breaking December. Overall, 2008
was down just 1% from 2007, itself a record breaking year.
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The Arbitron Airport Advertising Study:
Exploring an Undiscovered Upscale Medium
Airline travelers, especially Frequent Flyers, are some of the most
affluent and upscale consumers in the U.S. The Arbitron Airport
Advertising Study shows how you can reach these consumers via a
relatively untapped advertising medium: airport advertising.
Due to new security restrictions, travelers are spending more time in
airports than ever before. Tap into this "captive audience" of
sophisticated consumers by advertising to their lifestyles, not just
their business needs.
Highlights from the study:
* Airline travelers are sophisticated shoppers. They are more likely to
buy designer clothes, luxury cars and cutting-edge personal digital
devices.
* Frequent Flyers account for nearly 60% of all airport advertising
impressions, and males 25-54 constitute the largest segment of Frequent
Flyers.
* Frequent Flyers are heavily exposed to traditional outdoor media.
Forty-five percent of them log more than 261 miles per week in an
automobile, while only 32% of average Americans do.
* Forty-six percent of airline travelers are spending more time at the airport.
US Airport Demographics
Men 57.4%
Women 42.6%
Married 60.6%
Single 39.4%
Age
Age 25-54 76.7%
Age 35-54 40.2%
Education
Graduated College or Further 63.9%
Post-Graduate Degree 27.2%
Employment
Full Time Employment 77.6%
Professional/Managerial 60.3%
Top Management 12.5%
Home Ownership
Owns a Home 74.1%
Value of Owned Home: $150,000+ 60.7%
Affluence
HHI $75,000+ 70.4%
HHI $100,000+ 54.0%
HHI $150,000+ 25.2%
Miscellaneous
Spent 3+ nights in a hotel in the past year 63.6%
Spent 3+ nights in a hotel for business in the past year 41.1%
Spent 3+ nights in a hotel for leisure in the past year 46.9%
Owns cellular/digital phone 58.1%
Has internet access 97.0%
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