Audience Stats
- Details
- Published on Wednesday, 02 February 2011 23:13
2009 & 2010: Continued growth for the Quad City International Airport
- In 2009, over 900,000 passengers flew in and out of the QCIA
- In 2010, the QCIA announced the second best October and November travel months in history.
- Announcement of increased number of destinations to be offered in 2010 including Florida, Nevada & Arizona
- Estimated 2.8+ Million Annual Visitors
Despite the tough economy, adverse weather conditions and snow storms grounding flights, 2009 ended with a record breaking December. Overall, 2009 was down just 1% from 2008, itself a record breaking year.? 2010 began strong and continued to grow stronger, with the addition of non-stop service to Florida.
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The Arbitron Airport Advertising Study:
Exploring an Undiscovered Upscale Medium
Airline travelers, especially Frequent Flyers, are some of the most affluent and upscale consumers in the U.S. The Arbitron Airport Advertising Study shows how you can reach these consumers via a relatively untapped advertising medium: airport advertising.
Due to new security restrictions, travelers are spending more time in airports than ever before. Tap into this "captive audience" of sophisticated consumers by advertising to their lifestyles, not just their business needs.
Highlights from the study:
* Airline travelers are sophisticated shoppers. They are more likely to buy designer clothes, luxury cars and cutting-edge personal digital devices.
* Frequent Flyers account for nearly 60% of all airport advertising impressions, and males 25-54 constitute the largest segment of Frequent Flyers.
* Frequent Flyers are heavily exposed to traditional outdoor media. Forty-five percent of them log more than 261 miles per week in an automobile, while only 32% of average Americans do.
* Forty-six percent of airline travelers are spending more time at the airport.
US Airport Demographics
Men 57.4%
Women 42.6%
Married 60.6%
Single 39.4%
Age
Age 25-54 76.7%
Age 35-54 40.2%
Education
Graduated College or Further 63.9%
Post-Graduate Degree 27.2%
Employment
Full Time Employment 77.6%
Professional/Managerial 60.3%
Top Management 12.5%
Home Ownership
Owns a Home 74.1%
Value of Owned Home: $150,000+ 60.7%
Affluence
HHI $75,000+ 70.4%
HHI $100,000+ 54.0%
HHI $150,000+ 25.2%
Miscellaneous
Spent 3+ nights in a hotel in the past year 63.6%
Spent 3+ nights in a hotel for business in the past year 41.1%
Spent 3+ nights in a hotel for leisure in the past year 46.9%
Owns cellular/digital phone 58.1%
Has internet access 97.0%